8
Jul/09
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How to Create Your Clickbank Business

While My Clickbank Business package is still on the way, I want to take time to explain what involves creating a niche business online, to better understand what such a business package is capable of.

A typical niche product and website creation process consists of:

  • Niche research, finding a hungry niche, evaluating its potential
  • Create a product in the niche
  • Creating a website, a sales letter, follow-up sequence, to market the product
  • Getting traffic, affiliates

Each step is a topic on its own, so I will cover each in my next posts. For now let me explain why each step is important and how each step fits in the business plan.

Niche research is the foundation of a niche business. Finding a right niche can make or distroy your business. It’s important to find not only a hungry market but one that has little competition. Failing at this step renders the rest of the steps to be a waste of time and money. The tough part is that you don’t always know if a niche is a good niche from start. A good way to test waters are affiliate programs, and you should always look for other products in your niche before creating your own.

Creating a product may seem like the toughest part of the business, but it’s really not. A great way to dumb down the process of product creation is to survey the niche audience and ask which questions are most important to them – answer those questions and you have a product. Alternatively, you can get inspiration from Amazon books in your niche. You don’t have to buy those books either – most give access to the table of contents and that’s all you need to hire a researcher to find a bunch of articles from all over the Internet. Then a writer to rewrite those article into an ebook.

A sales letter is what will sell (or not) your product. While a typical product converts at 0.5%, a great sales letter can improve that dramatically, though it depends on a niche greatly. For example, prodcuts that solve a particular urgent problem will convert better as a rule, as well as those who have an emotional moment to them.

Traffic is the blood of any online business. So you need to make sure to have it aplenty, but targeted enough at the same time. Affiliates are what turn a few buck business into a million dollar bussiness. Therefore in this step, getting affiliates to promote your product is the main focus, albeit you can and should be getting traffic yourself.

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